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VA Tip: The Power of 10/20/30 Rule in PPTs

  • Writer: liansingaizamarie
    liansingaizamarie
  • Jul 29, 2019
  • 2 min read

Updated: Aug 2, 2019

Are your Powerpoint presentations too long and boring?

Follow the 10/20/30 rule to have Powerpoint presentation makeover.


10/20/30 Rule, Powerpoint Presentation
Powerpoint Presentation

What is Powerpoint Presentation?

According to Wikipedia, PowerPoint is used to create a file (called a "presentation" or "deck" containing a sequence of pages (called "slides" in the app) which usually have a consistent style (from template masters), and which may contain information imported from other apps or created in PowerPoint, including text, bullet lists, tables, charts, drawn shapes, images, audio clips, video clips, animations of elements, and animated transitions between slides, plus attached notes for each slide.


Business owners (particularly those who have start up businesses), with the help of virtual assistants collaborate to have a top notch #Powerpointpresentation in order to meet their goals and to ace the presentation. Also, virtual assistants must understand the ins and outs of Microsoft Powerpoint in order to present the ideas of our clients clearly and comprehensively.


Long and boring business presentations due to irrelevant and too much data.

As a businessman, your fellow businessmen don’t have all the time in the world to listen to everybody that pitches in business ideas. They even tend to leave during the time you are presenting because something urgent comes up or when they got bored on your presentation.


As #virtualassistants, how can we be of help to business owners in creating effective Powerpoint presentations? Our aim is to create concise yet detailed, Powerpoint presentations that keeps the attention of the audience and assist them in retaining information. How are we going to do that?



Apply the 10/20/30 Rule.

Guy Kawasaki, an American marketing specialist, author, and Silicon Valley venture capitalist advocated the #10/20/30 Rule of Powerpoint Presentation which states that “A PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.”


By following this rule, we can avoid basic design mistakes and ultimately stand out from the rest.


Ten is the optimal number of slides in a PowerPoint presentation because a normal human being cannot comprehend more than ten concepts in a meeting.

The ten topics that should be found in your slides are the following:

  1. Problem

  2. Your solution

  3. Business model

  4. Underlying magic/technology

  5. Marketing and sales

  6. Competition

  7. Team

  8. Projections and milestones

  9. Status and timeline

  10. Summary and call to action


Twenty Minutes.

You should deliver your ten slides in #twentyminutes. Even if setup goes perfectly, people will arrive late and have to leave early. In a perfect world, you give your pitch in twenty minutes, and you have forty minutes left for discussion.


Thirty-point font.

It will make your presentations better because it requires you to find the most salient points and to know how to explain them well. If #thirtypointfont is too big, find out the age of the oldest person in your audience and divide it by two. That’s your optimal font size.


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If you want to have that effective Powerpoint Presentation that uses the 10/20/30 rule, feel free to email me.

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